Case Study
Summit Ridge Realty
One of Denver's top residential brokerages had an online presence that looked indistinguishable from a first-year agent — and was generating leads to match.
The Result
Lead form submissions doubled in 90 days
About the Client
Summit Ridge Realty is a full-service residential brokerage specializing in Denver's most competitive neighborhoods — Cherry Creek, Washington Park, and Hilltop. Despite being one of Denver's most productive brokerages, their digital presence didn't come close to reflecting their actual market position.
01 / The Challenge
Where they were
before us.
Summit Ridge's website was a generic broker template shared by hundreds of agencies nationally. No neighborhood-specific landing pages, no differentiated positioning, minimal organic search presence, and a lead capture form that routed to a shared inbox no one actively managed. The site received decent traffic from their brand name but converted almost none of it. Competitors with worse reputations were ranking above them for the searches that actually mattered.
02 / Our Approach
What we
actually did.
Custom brand identity work to establish Summit Ridge's visual positioning in Denver's premium residential market — sophisticated but approachable, reflecting the Cherry Creek and Washington Park buyer
Neighborhood-specific landing pages for each key market area (Cherry Creek, Washington Park, Hilltop, Stapleton) — each targeting distinct high-intent search terms and featuring market data updated quarterly
Individual agent profile pages with unique lead capture flows that route directly to the listing agent via HubSpot CRM integration
Local SEO architecture targeting 'Denver real estate agent,' 'homes for sale Cherry Creek,' and 14 other high-intent terms identified through competitive gap analysis
Monthly maintenance plan covering security, performance, and the content updates the team runs during active listing seasons
03 / The Solution
What we
delivered.
Full custom design and build with a neighborhood SEO architecture at its core. Every page served a dual purpose: position Summit Ridge as the neighborhood authority and capture the buyer or seller at peak intent. HubSpot CRM integration ensured no submitted lead ever went to an unmonitored inbox again.
04 / The Results
The numbers.
Lead form submissions in 90 days
Increase in organic search traffic
Local rankings for target neighborhood searches
Discovery to launch
Our Google rankings improved dramatically within 60 days of the new site going live. They genuinely understand what it takes to rank in a competitive local market.
Carlos R.
Broker, Summit Ridge Realty
What We Delivered
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