Case Study
Cobre Kitchen
A vibrant Denver restaurant needed a website that matched the energy of the room — and actually converted browsers into reservations.
The Result
40% increase in reservation click-throughs
About the Client
Cobre Kitchen is a lively Denver restaurant and bar known for craft cocktails, elevated Southwestern cuisine, and a vibrant atmosphere that keeps tables full six nights a week. Their energy is magnetic in person — it just wasn't showing up anywhere online.
01 / The Challenge
Where they were
before us.
The old site had no personality, no functional reservation flow, and a menu PDF that was permanently three months out of date. The brand was energetic, photogenic, and packed most nights — but online it was invisible. Reservation click-throughs were negligible. The team couldn't update anything without calling a developer, which meant specials and events were never posted in time. They were losing the Saturday-night decision-makers who do their research on Thursday.
02 / Our Approach
What we
actually did.
Discovery session centered entirely on brand voice and atmosphere — we spent time at the restaurant during service to understand what guests actually feel
Bold, high-contrast visual design with custom display typography that captures the restaurant's personality without trying to be something it's not
Animated menu sections with category filtering and a real-time 'Tonight's Specials' module — designed to be updated by the front-of-house team in under two minutes
OpenTable reservation integration embedded prominently on every page, not buried in a nav link
WordPress CMS with a custom events and specials module — the GM now updates the site themselves every Thursday without any technical knowledge
03 / The Solution
What we
delivered.
Full visual redesign on Next.js with a WordPress CMS layer for the team's content needs. We built the site the way the restaurant feels — energetic, approachable, and never making you work hard to find the thing you came for. The reservation CTA is impossible to miss.
04 / The Results
The numbers.
Increase in reservation clicks
Reduction in bounce rate
Time to update menus and events
Discovery to launch
The new site genuinely feels like our restaurant. It's the first time we've had a website we're actually proud to send people to. Reservations jumped immediately.
Marco V.
Owner, Cobre Kitchen
What We Delivered
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